ABOUT ENLUCEM (= TO ENLIGHTEN)
Like many of you, we’ve experienced first hand the benefits of Medical Marijuana, from treating muscle pain, to arthritis, to anxiety and insomnia, to injuries, to seizures and even PTSD (post-traumatic stress disorder), to name a few.
We also realized that there was no place on the web where one could find information of Cannabis benefits from peers, people like you who went or is going through exactly what you are going through, so we created Enlucem, a Medical Marijuana community built for you, from you, to help spread (y)our knowledge and experiences, and hopefully help others learn from them.
But this is just the beginning! Our vision is to create a community built on trust where not only you’ll learn from your peers, but we’ll also never share any information that you haven’t chosen to do so.**
Together we can make a difference!
Legal disclaimer: The Enlucem community intends to share people’s experiences and not replace direction provided by your doctor or offer any advice in that matter. Before making any decision regarding any illness treatment and the use of Cannabis products, please make sure to consult with a doctor you either trust or who specializes in using Cannabis for treating illnesses.
**including your email, your name and any demographic data with third parties
ABOUT THE FOUNDER
Ana Hory, M.B.A. is a business leader at consumer facing Fortune 500 and Startups, currently the C.E.O. of Element of Choice, a startup in the Cannabis industry looking to bring innovation and high quality brands to market, founder of Enlucem, a wellness cannabis community and Advisor at America Israel Cannabis Association (AICA).
She’s conducted 2 studies with 1,800 adults across the five largest legal cannabis states in the U.S., where she’s learned that 83% of adults are open to using cannabis. Her studies not only identified the size and what the market segments are, but also what types and product formats consumers prefer, frequency of usage, and how to reach each segment, among other psychographics.
She’s shared her findings at the largest cannabis trade show in Las Vegas, MJBiz Conference in Nov’17 and on a CannaInsider podcast in April’18: https://www.cannainsider.com/219.
Prior to Element of Choice and Enlucem, she led a business unit at Belkin International, responsible for creating award winning tablet keyboards, particularly the Ultimate Pro Keyboard, which was chosen one of ‘The Best Products of 2015 – PC Magazine’, by understanding consumer behavior and by inspiring the team to deliver a seamless experience, no matter what.
She has over 15 years of product, brand and business building experience, with a M.B.A. from Anderson School at UCLA, a certificate in Digital Marketing from the Wharton School of Business, and a B.A. in Business from Escola de Administração de Empresas da Fundação Getúlio Vargas, Sao Paulo, Brazil.
She’s currently working on a book: Is it for you? The Medicinal Herb Everyone is Talking About, where she’ll share her own experience as well as what she’s learned from her studies on how cannabis has helped several people, to be released in Fall’19.