ABOUT THE FOUNDER
Ana Hory, M.B.A. is a business leader at consumer facing Fortune 500 and Startups, currently the C.E.O. of Chil, a startup in the Cannabis industry looking to bring innovation and high quality products to market.
She’s conducted 2 studies with 1,800 adults across the five largest legal cannabis states in the U.S., where she’s learned that 73% of adults are open to using cannabis. Her studies not only identified the size and what the market segments are, but also what types and product formats consumers prefer, frequency of usage, and how to reach each segment, among other psychographics.
She’s shared her findings at the largest cannabis trade show in Las Vegas, MJBiz Conference in Nov’17 and on a CannaInsider podcast in April’18: https://www.cannainsider.com/219.
Prior to Chil, she led a business unit at Belkin International, right-sized the tablet and phone accessories division by focusing on SKUs that offered the best return and responsible for creating award winning tablet keyboards, particularly the Ultimate Pro Keyboard, which was chosen one of ‘The Best Products of 2015 – PC Magazine’, by understanding consumer behavior and by inspiring the team to deliver a seamless experience, no matter what.
She has over 20 years of product, brand and business building experience, with a M.B.A. from Anderson School at UCLA, a certificate in Digital Marketing from the Wharton School of Business, and a B.A. in Business from Escola de Administração de Empresas da Fundação Getúlio Vargas, Sao Paulo, Brazil.