I’ve recently watched Weed the People on Amazon Video. Producers Ricki Lake and Abby Epstein do a great job on the topic of cannabis and its medicinal properties. Cannabis has been off-limits to doctors and researchers in the US for the past 80 years, but recently scientists have discovered its anti-cancer properties. Armed with only […]
The survey also presented data indicating that the public’s interest in legal weed is no passing fad, with more than 65% of users stating that they consume cannabis at least “a few times every week.” A recently released piece of cannabis consumer research indicates that up to one third of adults have already gone to […]
Making medical marijuana legal may lead to a reduction of opioid use in adults under the age of 40, a new study suggests. The researchers found that the rates of opioid use decreased in adults ages 21 to 40 in states that had legalized medical marijuana and where residents with prescriptions could obtain cannabis from dispensaries or grow their own, compared to states that had legalized medical marijuana but did not yet have an operational program for people to obtain it.
The US Food and Drug Administration (FDA) hasn’t yet approved cannabis for medicinal use, but you can find medicines that contain cannabinoids, one of the chemicals found in marijuana plant. As new researches help reveal medical marijuana benefits and stigma attached to weed declines, its popularity is going up. Does that mean the herb is […]
“These new potential customers are different than current users. They represent a different demographic, they favor alternative formats to smoking, and look for different cannabis benefits,” notes Ana Hory, CEO of Enlucem.
It’s not uncommon to hear frustration from both consumers and marketeers regarding email marketing. Consumers are oftentimes inundated with emails they don’t want to receive, and marketeers see their email open-rate go down and not meeting their strategic objectives. 5 reasons why email marketing is dead I estimate over 90% of all email being sent […]
I’m oftentimes asked how I create a Customer Journey Map and its importance. From my perspective, creating a Customer Journey Map is a great (visual) tool which helps illustrate the steps customers go through while engaging with my company, be it a physical product, an online, retail and/or service experience, or a combination. How satisfactory […]
A lot of the conversation was around how each attendee’s industry could benefit from using blockchain protocol specially as it relates to: Tracking documents, ensure safe transactions, and using it in financial services. Spencer Bogart started off by sharing a white paper on the Blockchain as a key enabler of the Internet of Value. It’s […]
Blockchain technology, the protocol behind bitcoin and digital currencies, also known as ‘distributed ledger’, allows financial institutions (for example) to: see who had it (a particular amount of money), who owned it, the fact that they actually committed to each other electronically and signed it with crypthology to ensure that it was authorized. You could […]
After attending the CONNECTIONS Summit at CES early this month, one thing is clear: Though the potential of the Internet of Things (ioT) is clear, there seems to still be a lot of issues in increasing adoption, appealing to the masses, monetizing it and making it safe. One perspective which was discussed is that, it’s […]