Branding

5 Reasons Why Email Marketing is Dead and What Marketeers Can do About it

It’s not uncommon to hear frustration from both consumers and marketeers regarding email marketing.  Consumers are oftentimes inundated with emails they don’t want to receive, and marketeers see their email open-rate go down and not meeting their strategic objectives. 5 reasons why email marketing is dead I estimate over 90% of all email being sent […]

The Customer Journey Map

I’m oftentimes asked how I create a Customer Journey Map and its importance. From my perspective, creating a Customer Journey Map is a great (visual) tool which helps illustrate the steps customers go through while engaging with my company, be it a physical product, an online, retail and/or service experience, or a combination. How satisfactory […]

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