As a founder, do you ever feel like you have more opportunity than ability to execute?
Turning founder-led complexity into disciplined execution
Enlucem provides fractional COO, operating-partner, and integrator support for $10M–$100M+ businesses that need a strategic second-in-command to align the leadership team, install operating rhythm, and turn growth opportunity into accountable execution.
enlucem's Founder
Ana Hory, MBA: C-level operator, board advisor, and global P&L leader scaling businesses from $20M to $250M+ across consumer, e‑commerce, and international markets.
Why founders call us
Growth creates complexity. Priorities multiply, teams start moving at different speeds, and the founder ends up carrying too much of the operating load.
At that point, the business usually does not need more ideas. It needs clearer decisions, stronger execution, cross-functional alignment, and someone who can hold the moving parts together.
Founder Bottleneck
The founder is too deep in operations to stay focused on vision, strategy, and growth.
Teams are working hard, but they are not aligned around shared priorities and metrics.
Leadership Misalignment
Growth Outpacing Operations
Revenue is growing faster than operating discipline.
Complexity Slowing Scale
Margin, channel, or international complexity is slowing growth.
What we do
Turn vision into execution
Most founders don’t have a strategy problem, they have an execution problem. We take your vision and turn it into a clear, sequenced operating plan with defined priorities, owners, timelines, and measures of success, so everyone knows what matters now and how progress will be made.
Align the business around priorities and decisions
When growth outpaces structure, teams start pulling in different directions. We bring sales, marketing, product, operations, and finance onto the same page by clarifying goals, decision rights, and tradeoffs, so leaders leave the room with the same understanding and execute against a shared plan, not just a good conversation.
Build accountable operating rhythm
Accountability is more than “owning a task.” We install simple, visible mechanisms - scorecards, operating rhythms, and clear ownership - that make it obvious who is responsible for what, how success is defined, and what happens when commitments slip, so execution becomes consistent instead of personality‑driven.
Enable the founder to lead the future
Founders are most valuable setting direction, not refereeing every decision. We step in as true second‑in‑command, absorbing operational complexity, stabilizing the leadership team, and building a system the business can run on, so the founder can reclaim time and headspace to focus on strategy, customers, and the next stage of growth, with confidence the business will execute.
Engagement Paths
Engagements are tailored to your company's stage, complexity, urgency, and how much execution ownership you need
Fractional COO / Integrator
For founder‑led companies that need ongoing executive operating leadership without adding a full‑time C‑level hire
- We step in as your operating counterpart, running the leadership cadence, aligning functions, and keeping priorities moving week after week.
- Best for businesses where growth and complexity are outpacing structure, and you need someone owning execution, not just advising on it.
If you feel like too much still runs through you, this is usually the right place to start
Interim Operator
For pivotal periods where the business needs hands‑on leadership to get from “here” to “there”
- Used for transformative moments like: entering a new market, resetting margins, restructuring channels, stabilizing a key business unit, or leading through a leadership transition.
- We define a clear mandate, timeline, and success measures, then I lead the work alongside your team until the new model is running reliably.
If something big needs to change and you can’t afford a stalled quarter, this is the option to consider
Strategic Advisor
For founders or investors who want strategic operating support at a lighter cadence
- Regular working sessions focused on decisions, trade‑offs, and patterns emerging across the business.
- You keep day‑to‑day ownership, we provide an experienced operator’s lens on structure, priorities, and execution risk.
If you’re not ready for a full second‑in‑command, but don’t want to make big decisions alone, this is a great first step
What’s common to every engagement
Custom scope
We design the engagement around your stage, complexity, and pace, not a pre‑set package.
Clear ownership
You’ll know exactly what we own, what your team owns, and how we’ll measure progress.
Real access
This is not a “check‑in once a quarter” model, we're engaged where the real execution work happens.
Operating outcomes
Led growth, transformation, and operating scale across founder-led, self-funded, PE-backed, and global businesses, translating complexity into results.
Led global operational overhaul to manage rapid growth. Achieved a 9-point margin improvement, 2.6x e-commerce growth, and 3.5x Amazon growth.
Scaled regional operations and expanded retail footprint, driving significant market share gains through optimized distribution and channel management.
Transformed a pre-revenue concept into a retail-ready brand by building the global supply chain and operational roadmap for market entry.
Revitalized legacy brands and streamlined production workflows to increase speed-to-market and maximize profitability across global toy portfolios.
Built by a proven operator - not a career consultant
Ana Hory, MBA
Founder & Operating Partner, Enlucem
Fractional COO | Board Director | Global P&L Leader
25+ years leading growth, transformation, and global operations across consumer products, retail, e-commerce, marketplaces, and technology.
Selected operating experience
- Scaled businesses and P&Ls from $20M to $250M+
- Drove 9-point EBITDA improvement at Belkin
- Doubled e-commerce revenue and tripled Amazon sell-through at b.box for kids
- Board director and advisor with international and LATAM operating experience
“Ana is an exceptional leader with the rare ability to connect strategy, people, and execution.” - Chet Pipkin, Founder & Executive Chairman, Belkin
Featured Client Story
From scattered growth to focused scale.
A founder-led consumer brand was growing across DTC, marketplace, and retail, but too many SKUs, competing priorities, and founder-dependent decisions were slowing execution. Enlucem simplified the product and channel mix, aligned the leadership team, and installed an operating rhythm that supported profitable, repeatable growth.
Operating focus across product, channel, leadership alignment, and founder dependency.
Questions founders ask before bringing in an operating partner
A fractional COO or operating partner is not the right answer for every business. These are the questions founders and investors most often ask when growth has outpaced operating structure.
Do I need a Fractional COO, an Integrator, or a management consultant?
A Fractional COO or operating partner embeds in the business to align leadership, establish operating rhythm, and drive execution over time. A consultant typically diagnoses a problem and recommends a solution; an Integrator-style operator helps ensure the solution is carried through.
When is the right time to bring in a second-in-command?
Usually when too many decisions still depend on the founder, leadership priorities are unclear, execution is inconsistent, or growth is creating margin, channel, or team complexity faster than the business can absorb it.
What does a typical Enlucem engagement look like?
Engagements are tailored to the company’s stage and urgency, from ongoing Fractional COO support, to hands-on interim operating leadership during a transition, to strategic operating-partner advisory for founders, boards, and investors.
What kinds of businesses does Enlucem work with?
Enlucem is best suited to founder-led and investor-backed businesses, particularly in consumer products, retail, e-commerce, marketplaces, and international growth, where the opportunity is real but execution has become too dependent on the founder.
You’ve already done the hard part:
You built something real.
If it feels like the business is now straining at the edges, more opportunity than execution, more complexity than structure, it might be time to explore what changes when a seasoned operator is in your corner.
If you’re curious about what that could look like for your company, let's compare notes!