Brands  . STRATEGIES . Worldwide

Building brands, making connections, enhancing customer lifetime value.

enlucem
a little about..

enlucem

Ana HoryIn the new digital economy, social media and digital marketing play key roles in transforming brands into objects of desire.  I’ll share learnings, case studies and examples of how to enlighten consumers and deliver brand experiences that build long-lasting relationships beyond the product or experience. Ana Hory, M.B.A.

Do not go where the path may lead, go instead where there is no path and leave a trail. –Ralph Waldo Emerson

The Blog

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The importance of using Personas in understanding your consumer target

The importance of using Personas in understanding your consumer target

Understanding your customer is probably the single most important thing you can do in order to succeed in the market...

The Customer Journey Map

The Customer Journey Map

I’m oftentimes asked how I create a Customer Journey Map and its importance. From my perspective, creating a Customer Journey...

Highlights of the Block Chain Conference

Highlights of the Block Chain Conference

A lot of the conversation was around how each attendee’s industry could benefit from using blockchain protocol specially as it...

Blockchain for financial transactions

Blockchain for financial transactions

Blockchain technology, the protocol behind bitcoin and digital currencies, also known as ‘distributed ledger’, allows financial institutions (for example) to:...

The Internet of Things and adoption

The Internet of Things and adoption

After attending the CONNECTIONS Summit at CES early this month, one thing is clear:  Though the potential of the Internet...

How Cryptocurrency and Blockchain protocol will make digital transactions safer

How Cryptocurrency and Blockchain protocol will make digital transactions safer

Cryptocurrency has been mostly tied to Bitcoin, a digital ‘currency’ which allows peer-to-peer transactions without an intermediary (such as banks),...