Brands. STRATEGIES. Worldwide

Building brands, making connections, enhancing customer lifetime value.

a little about..

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Ana HoryIn the new digital economy, social media and digital marketing play key roles in transforming brands into objects of desire.  I’ll share learnings, case studies and examples of how to enlighten consumers and deliver brand experiences that build long-lasting relationships beyond the product or experience. Ana Hory, M.B.A.

Do not go where the path may lead, go instead where there is no path and leave a trail. –Ralph Waldo Emerson

News and Blog Posts

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5 Reasons Why Email Marketing is Dead and What Marketeers Can do About it

5 Reasons Why Email Marketing is Dead and What Marketeers Can do About it

It’s not uncommon to hear frustration from both consumers and marketeers regarding email marketing.  Consumers are oftentimes inundated with emails...

The importance of using Personas in understanding your consumer target

The importance of using Personas in understanding your consumer target

Understanding your customer is probably the single most important thing you can do in order to succeed in the market...

The Customer Journey Map

The Customer Journey Map

I’m oftentimes asked how I create a Customer Journey Map and its importance. From my perspective, creating a Customer Journey...

Highlights of the Block Chain Conference

Highlights of the Block Chain Conference

A lot of the conversation was around how each attendee’s industry could benefit from using blockchain protocol specially as it...

Blockchain for financial transactions

Blockchain for financial transactions

Blockchain technology, the protocol behind bitcoin and digital currencies, also known as ‘distributed ledger’, allows financial institutions (for example) to:...

The Internet of Things and adoption

The Internet of Things and adoption

After attending the CONNECTIONS Summit at CES early this month, one thing is clear:  Though the potential of the Internet...

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